About The Gateway:

CDC's new "Gateway to Health Communication and Social Marketing Practice" website has many resources available to help build health communication or social marketing campaigns and programs. The site contains tips for analyzing and segmenting the intended audience, appropriate communication channels and tools, and methods for evaluating the success of public health messages or campaigns.

Learn:

• How to identify, segment, select, and target audiences to tailor health messages to reach your intended audiences.
• About the principles of risk and crisis response, CERC, and issues management during emergencies.
• Health Communication and Social Marketing Essentials. This section gives you step-by-step advice on developing a health communication or social marketing campaign, focusing on the tool CDCynergy Lite, a new product based on the CDCynergy program. Divided into sections on Problem Description, Market Research, Market Strategy, Interventions, Evaluations, and Implementation. CDCynergy walks you through the complete process of developing a campaign or health communication plan.

Find:

• Campaigns - A thorough list of CDC and other health campaigns, plus other health communication materials and interventions, where you can find "best practices" and interventions that really work.
• Channels - How to help you determine the best avenues for distributing, delivering, and promoting your outreach strategy.

Utilize:

• formative and summative research plus evaluation tools for health communication programs.
• templates and social media and health literacy tools to help you create effective and successful campaigns.

Read:

• read success stories about what other health communication and social marketing professionals have done in the past.

Blog:

• a place where answers to your specific questions about social marketing and health communications can be found, engage in discussion on topics of interest. Leave your comments or suggested questions on the blog page itself, or ask questions at cbq9@cdc.gov.

Join:

• Sign up to receive email alerts when new information is posted on the Gateway.